Operational Plan
A controlled spring takeover that preserves hunting operations while building 40 compliant campsites, aqua-park parking and core guest infrastructure before opening.
Spring takeover sequence
| Window | Priority work | Exit gate |
|---|---|---|
| Close + 30 days | Full building access; herd, fence, utility, road, water, septic, forestry and safety inspections; preserve existing hunt bookings. | Verified asset/condition register and corrective-action plan. |
| Days 31–75 | 40 campsite materials, sanitation/utilities, aqua-park lot, pavilion, gate/check-in, communications and emergency routes. | Approvals, fixed scopes, procurement and inspection schedule. |
| Days 76–105 | Install/test equipment, mark guest and hunt zones, train staff, coordinate fire/EMS, conduct drills and invite-only soft opening. | Written readiness sign-off; unresolved critical items close the affected activity. |
| Opening onward | Measured capacity ramp, daily logs, guest feedback, incident review and weekly cash/occupancy dashboard. | Safety, liquidity and service metrics remain within limits. |
Operating structure
P&L, lender reporting, permits, staffing and daily operating mode.
Animal inventory, fence, biosecurity, hunt zones, guides and separate harvest-fee controls.
Camping, check-in, pavilion, rentals, groups, housekeeping and service recovery.
Roads, utilities, water access, inspections, maintenance, radios and emergency readiness.
Separate operating zones
- Hunting core: controlled access, guide authority, firearm rules, harvest documentation and no incompatible guest activity.
- Campground: 40 initial sites with quiet hours, fire rules, waste controls, accessible routes and backcountry check-in/out.
- Aqua park: timed capacity, staffed launch point, PFD rules, weather closure, rescue equipment, water monitoring and documented inspections.
- Service hub: parking, pavilion, vending, firewood/ice, rentals, digital guides and guest assistance.
- Future zone: distinctive lodging, group/winter building, disc golf, ropes/AR and robotics remain closed until phase gates are met.
Daily control cycle
Fence/gates, herd, weather, fire conditions, water, trails, sanitation, equipment and staff briefing.
Identity, payment, waiver, orientation, boundaries, emergency contact, vehicle and equipment assignment.
Capacity counts, radios, inspections, weather monitoring, hunt separation and exception escalation.
Guest/site count, gate/herd check, equipment return, incidents, cash, waste, food/fire controls and next-day handoff.
Regulatory workstreams
- Captive cervids: confirm MDARD/DNR registration, identification, inventory, movement, testing, mortality, escape, fencing and biosecurity obligations.
- Campground: confirm zoning, site capacity, water/wastewater, fire access and Michigan campground licensing before construction.
- Aqua park: obtain site-specific zoning, environmental, electrical, public-swimming/amusement, inspection, rescue and insurance determinations before purchase.
- Food/venison: vending and packaged goods begin first; any prepared food or venison sales require lawful sourcing, plan review and licensing.
- Forestry/earthwork: coordinate wetlands, soil erosion, inland-lake/stream, road and timber-contract requirements.
Technology with an outdoor purpose
Phase 1 uses reservation integration, automated gate/check-in, cameras, connectivity, digital cooking/fishing guides, firewood requests and equipment tracking. Later phases add automated mowing, forestry scanning/digital twins, an outdoor AR arena and robotics demonstrations only after core operations meet DSCR, safety and guest-satisfaction gates.
Operating scorecard
| Area | Weekly measures |
|---|---|
| Safety | Incidents, near misses, closures, drill findings and overdue corrective actions. |
| Hunting | Bookings, harvested animals, separate trophy fees, guide utilization, herd/fence exceptions. |
| Camping | Occupied site-nights, ADR, cancellations, group nights and guest rating. |
| Aqua park | Admissions, revenue per visitor, capacity, weather closures and equipment defects. |
| Finance | Cash, labor productivity, contribution margin, CFADS and covenant forecast. |
Planning framework only. Verify all licenses, approvals, professional advice, insurance and site-specific requirements before launch.